Are you tired of repainting your walls every few years? Do you crave a luxurious finish that stands the test of time? If so, you’ve likely heard whispers about Benjamin Moore Aura Interior Paint. But what is special about Aura paint that justifies its premium price point? This comprehensive guide dives deep into the characteristics that make Aura a top choice for discerning homeowners and professional painters alike.
The Unmatched Performance of Aura Interior Paint
Benjamin Moore Aura is renowned for its exceptional durability and rich color saturation. This paint is formulated with proprietary Color Lock technology, which ensures colors remain vibrant and resist fading, even after repeated washings. This is a key differentiator when comparing it to other premium interior paints.
Superior Durability and Washability
Aura paint excels in high-traffic areas. Its robust finish resists scuffs and stains, making it ideal for kitchens, bathrooms, and hallways. You can easily wipe away dirt and grime without compromising the paint’s integrity. This makes it a fantastic long term investment.
- Exceptional Scrubbability: Withstands rigorous cleaning.
- Stain Resistance: Prevents common household stains from penetrating the surface.
- Long-Lasting Finish: Maintains its appearance for years.
Unparalleled Color Depth and Richness
One of the most noticeable features of Aura is its incredible color depth. The paint’s high volume solids and proprietary resins create a luxurious, smooth finish. This ensures that the chosen color appears consistent and vibrant across the entire wall.
- Color Lock Technology: Locks in color for lasting vibrancy.
- High Volume Solids: Contributes to a rich, full finish.
- Consistent Color: Provides uniform color application.
Understanding Aura’s Unique Formulation
The secret behind Aura’s exceptional performance lies in its unique formulation. Benjamin Moore has invested heavily in research and development to create a paint that surpasses industry standards.
Proprietary Color Lock Technology
This innovative technology is the cornerstone of Aura’s performance. It creates a cross-linked paint film that locks in color pigments, preventing them from leaching or fading. This is a major advantage when choosing interior painting solutions.
Gennex Colorant System
Benjamin Moore’s Gennex colorant system further enhances Aura’s color fidelity. This system uses proprietary colorants that are specifically designed to work with Aura’s base paint. This results in incredibly accurate and vibrant colors.
Low VOC and Environmental Considerations
Aura is also formulated with low VOC (volatile organic compounds), making it a more environmentally friendly choice. This is important for homeowners concerned about indoor air quality. This makes it a great choice for those with sensitivities.
Applying Benjamin Moore Aura Interior Paint
To achieve the best results with Aura, proper surface preparation and application techniques are crucial.
Surface Preparation
- Ensure surfaces are clean, dry, and free of loose paint or debris.
- Prime surfaces as needed, especially if changing colors or painting over bare substrates.
- Repair any imperfections in the wall.
Application Techniques
- Use a high-quality brush, roller, or sprayer for optimal results.
- Apply thin, even coats, allowing sufficient drying time between coats.
- Two coats are generally recommended for full coverage.
Choosing the Right Finish
Aura is available in a variety of finishes, including matte, eggshell, satin, and semi-gloss. Each finish offers different levels of sheen and durability.
| Finish | Characteristics | Ideal For |
| Matte | Flat, non-reflective finish | Low-traffic areas, ceilings |
| Eggshell | Soft, low-luster finish | Living rooms, bedrooms |
| Satin | Smooth, velvety finish | High-traffic areas, kitchens |
| Semi-Gloss | Durable, high-sheen finish | Bathrooms, trim |
Why Choose Aura Over Other Paints?
When considering what is special about Aura paint, it’s essential to compare it to other premium paints.
Cost-Effectiveness Over Time
While Aura has a higher upfront cost, its durability and longevity make it a cost-effective choice in the long run. You’ll need to repaint less frequently, saving both time and money.
Enhanced Aesthetic Appeal
Aura’s rich color saturation and smooth finish create a luxurious look that elevates any space. This is a significant factor for homeowners looking to enhance their home’s aesthetic appeal.
Professional Endorsement
Many professional painters prefer Aura for its ease of application and exceptional results. This endorsement speaks volumes about the paint’s quality and performance.
Read More Also: My Take on the Matco Tools 3/8-Inch Drive Air Ratchet
Maintaining Your Aura Painted Walls
Maintaining Aura painted walls is simple, thanks to its durability and washability.
Regular Cleaning
- Use a soft cloth or sponge with mild soap and water to clean walls.
- Avoid abrasive cleaners or harsh chemicals.
Touch-Ups
- For minor scuffs or scratches, gently touch up the affected area with the same paint.
- Proper storage of left over paint is key for touch ups.
Read More Also:The Do’s and Don’ts of Using Painter’s Tape: A Comprehensive Guide
Conclusion: Investing in Quality with Benjamin Moore Aura
In conclusion, what is special about Aura paint is its combination of exceptional durability, rich color saturation, and innovative formulation. By investing in Benjamin Moore Aura Interior Paint, you’re investing in a long-lasting, beautiful finish that will enhance your home for years to come. The Color Lock technology, Gennex colorant system, and low VOC formulation set it apart from other interior paints.
Ready to experience the superior quality of Benjamin Moore Aura Interior Paint? Visit your local Benjamin Moore retailer today to explore the wide range of colors and finishes available. Transform your home with a paint that truly stands the test of time. Don’t hesitate to ask your local Benjamin Moore retailer about interior painting solutions, and to get the best tips when deciding which sheen is correct for your project.
